The advantages of industrial clusters lay a solid foundation for foreign trade and form scale competitiveness. China has established a frozen asparagus industry belt covering the eastern and western regions: the eastern region is centered around Shandong, Jiangsu, and Fujian, with Shandong accounting for 39.5% of the country's production. Weifang, Rizhao, and other places have gathered over 200 processing enterprises, forming an integrated industrial chain of "planting processing cold chain"; In the western region, characteristic production areas such as Enyang in Sichuan and Tongxin in Ningxia have emerged. Enyang's selenium rich asparagus has obtained national geographical indication certification, while Tongxin's drought resistant variety relies on 3024 hours of annual sunshine, achieving a quality advantage of only one-third of the incidence of pests and diseases. This large-scale layout has increased the stability of raw material supply to 98%, reduced processing costs by 15% compared to the global average, and gained greater space for foreign trade pricing. Although the average export price of frozen asparagus from China in 2025 is 8% higher than that of Peru, it still holds a 22% share of the European mid to high end market due to its stable quality.
Strict quality certification breaks through international barriers and wins market trust. Faced with strict standards such as the EU's over 400 pesticide residue tests and Japan's "positive list system", Chinese frozen asparagus spears companies have established a full chain quality control system: leading enterprises such as Caoxian Juxinyuan have passed eight international certifications including FDA, IFS, and BRCGS, with 412 pesticide residue testing projects covered and a pass rate of 100% for five consecutive years; Rizhao Enterprise Innovation - Ultra low temperature rapid freezing technology from 35 ℃ to -42 ℃, has achieved a 92% retention rate of folic acid in asparagus, which is 18% higher than the industry average. The crispy and tender taste is comparable to fresh products. More importantly, the company has fulfilled its commitment to "zero additives". The Taojiang factory in Hunan has replaced preservatives with 96 ℃ pasteurization, combined with vacuum sealed fresh packaging, extending the shelf life of products to 12 months, solving the problem of spoilage in cross-border transportation, and becoming a "permanent product" of European organic supermarkets.
Customized products are tailored to meet global demand and expand market territory. In response to the dietary preferences of different countries, the company has launched a differentiated product matrix: targeting the European market, developing clean label packaging (containing only "asparagus, water" ingredients) to meet local consumers' pursuit of "natural"; Targeting the Japanese and Korean markets, we have launched a 5cm finely cut set that is suitable for cooking scenarios such as sushi and miso soup; Targeting the Southeast Asian market, create a composite vegetable pack of asparagus, broccoli, and carrots to meet the fast-paced dining needs. This customized strategy has achieved significant results: by 2025, the European market share will increase by 5 percentage points year-on-year, the repurchase rate in the Japanese and Korean markets will reach 68%, the growth rate in the Southeast Asian market will exceed 20%, and products will cover more than 30 countries and regions worldwide.
Post time: Sep-28-2025
