Driven by the wave of global health consumption and the "the Belt and Road" initiative, Chinese tangerine peel is becoming the "oriental treasure" of the international market with its unique authenticity, profound cultural heritage and modern industrial layout. In 2025, the foreign trade advantages of Chinese tangerine peel will be concentrated in four dimensions: quality barriers, policy empowerment, market expansion, and brand upgrading, demonstrating the exemplary value of deep integration between traditional agriculture and modern industries.
The RCEP tariff reduction policy has reduced the export tariff of Xinhui Orange Peel to the European Union to 3%. Combined with the "Notice on Exporting Orange Peel Products" launched by Jiangmen Customs, the export value of Xinhui Orange Peel from January to August 2025 will increase by 62.9% year-on-year, and the number of countries and regions covered will increase by 18%. The government led "contract agriculture+full process socialized service" model connects with leading enterprises such as Nongfu Spring and Tongrentang through the "China Supply and Marketing" public brand, forming a dual wheel drive of "central enterprise procurement+cross-border e-commerce". The customs policy briefing held in March 2025 will further transform RCEP rules of origin and bonded logistics center policies into practical guidelines for enterprises, promoting the rapid integration of small and medium-sized entities into the international supply chain.
The expansion of the global health food market has created a historic opportunity for aged tangerine peel: by 2025, overseas high-end aged tangerine peel sales will increase by 45% year-on-year, and selenium rich tangerine peel will become the new favorite of the European and American healthy catering markets with the addition of selenium, known as the "king of cancer". The industry has developed over 100 derivative products such as tangerine peel essential oil and functional tea drinks through cross-border innovation of "medicine food homology". Among them, tangerine peel extract has a penetration rate of over 20% in the Japanese and Korean health product markets. The explosive growth of cross-border e-commerce channels has injected new momentum into aged tangerine peel - through platforms such as Alibaba International Station, the proportion of online aged tangerine peel exports in the first half of 2025 will reach 35%, an increase of 12 percentage points compared to traditional channels.
Xinhui dried tangerine is upgrading from a regional specialty to a cultural symbol: the "Shijiu Zhongcai Selenium Rich Xinhui dried tangerine" brand has collaborated with global catering IPs to integrate dried tangerine into Michelin restaurant innovative cuisine, and simultaneously launched a million dollar prize creative competition to promote the deep integration of dried tangerine culture into international food scenes. Top brands such as Sanliangpi have achieved 20% export growth in the high-end markets of Hong Kong and Macau for three consecutive years through the "Good Agricultural Practice Certification" and the EU Pesticide Residue Standard Certification. At the government level, tangerine peel has been included in the "Bay Area Certification" system, achieving "one-time certification and three place travel", further consolidating its market dominance in the Guangdong Hong Kong Macao Greater Bay Area.
Standing at the historical node of 2025, Chinese dried tangerine is building an irreplaceable competitive advantage in the international market with a three-dimensional strategy of "geographical indication+technological innovation+cultural output". This advantage is not only a vivid footnote to agricultural modernization, but also a successful practice of Chinese civilization transmitting value concepts through products. In the future, with the deepening of the "the Belt and Road" initiative and the upgrading of global health consumption, Chinese dried tangerine will surely write a more brilliant chapter on the world stage.
Post time: Jul-04-2025