In recent years, the global demand for chili consumption has shown a diversified growth trend, and the demand for chili and its processed products in the international market has been increasing year by year. Data shows that the annual production of fresh and dried chili peppers worldwide has exceeded 40 million tons, of which about 8% -10% flow to overseas markets through international trade. The export proportion of deep processed products represented by chili powder and chili sauce has been increasing year by year, and the annual export growth rate of chili products in some countries remains between 12% and 15%.
Behind this growth is the dual driving force of globalized dietary habits and healthy consumption concepts. Chili is not only a seasoning, but its rich vitamins and antioxidants also make it a functional food ingredient, widely used in health products, medicine and other fields.
From the supply side, major producing countries such as China, India, and Mexico account for over 70% of global chili pepper exports due to their climate advantages and mature planting technologies. Among them, the annual export volume of Chinese chili pepper accounts for about 8% -9% of the total production, mainly sold to Southeast Asia, Japan, South Korea, and Europe and America. Due to the reduction of production costs through large-scale cultivation, Chinese chili pepper have significant price competitiveness in the international market, for example, the export unit price of dried chili pepper is about 15% -20% lower than that of India.
On the demand side, European countries have a high dependence of 40% on the import of chili pepper products, especially chili pepper oil, chili pepper seasoning and other products with strong demand. Due to the high cost of local cultivation, Asian countries such as South Korea and Japan have seen an annual increase in imports at a rate of 6% -8%. In addition, the rise of cross-border e-commerce provides more flexible channels for small and medium-sized traders, and entrepreneurs can directly connect with overseas small and medium-sized buyers through supply chain integration.
For entrepreneurs who want to enter this field, the core advantage of whole chili import and export trade lies in the controllability of the supply chain. On the one hand, China's main production areas have formed a complete chain from planting, processing to cold chain transportation. For example, whole chili processing enterprises in Shandong, Henan and other places can provide customized products (such as whole chili powder with different spiciness and packaging specifications) to meet the differentiated needs of overseas customers; On the other hand, the stability of sea freight costs (such as a shipping fee of about 0.5 RMB per kilogram) and the optimization of logistics timeliness (about 10-15 days to major ports in Southeast Asia) have reduced the operational risks of startups.
Entrepreneurs can choose two light asset models: one is to act as an agent for processing factory products and expand customers through overseas social media or B2B platforms, with an initial investment of about 200000 to 300000 yuan to start; The second is to provide supply chain services, integrate the sources of goods from small and medium-sized farms, and provide one-stop procurement solutions for overseas customers, with a profit margin of up to 18% -25%.
Post time: Sep-04-2025
